Home |
Search |
Today's Posts |
#1
|
|||
|
|||
Weyerhaeuser sued for alleged market manipulation
From the Forest Stewards Guild list:
By Bradley Meacham and Hal Bernton Seattle Times staff reporters For nearly a quarter century, Weyerhaeuser has steadily built a dominant position in the business of turning alder — a hardwood once scorned as a weed tree — into lumber used for expensive furniture, cabinets and Fender guitars. The company says a blend of efficiency and innovative technology has allowed it to control more than 70 percent of Pacific Northwest alder production. But two former rivals — in a lawsuit scheduled to go to trial this week in U.S. District Court in Portland — allege that Weyerhaeuser's path to success included illegal market manipulation as part of a long-term campaign to drive competitors out of business. They contend Weyerhaeuser achieved monopoly control over the $400 million alder market, and then violated antitrust rules intended to regulate such monopolies. Legal experts say the case may have broad ramifications for Weyerhaeuser — which denies the allegations — and could force it to pay damages or sell assets. "The stakes are enormous," said Ernest Gellhorn, a law professor at George Mason University who has followed antitrust challenges to Microsoft and other companies. "We want large companies to compete vigorously so consumers benefit, but they can't cross the line. And that line is fuzzy." Weyerhaeuser officials have characterized the lawsuit as a "thinly veiled attempt at distortion," and in January attempted to get the lawsuit dismissed. They say that alder is a part of a broader market for U.S. hardwood trees, and since it doesn't control that market, there are no antitrust violations. "We think we are on solid ground and are going to vigorously contest the allegations," said spokesman Frank Mendizabal, noting that the company rejected a settlement offer from the plaintiffs. In an early legal setback in January, Judge Owen Panner, after reviewing some of the depositions and the plaintiff's arguments, denied a motion by Weyerhaeuser's lawyers to toss out the case. "I am satisfied that plaintiffs have stated claims upon which they may be entitled to relief," he wrote. The trial, which is expected to last for several weeks, will take place in Portland, which was the headquarters city of Willamette Industries until Weyerhaeuser acquired it through a hostile $8 billion takeover last year. Weyerhaeuser has been accused of antitrust violations before. The company was indicted by the Justice Department for price-fixing in the 1940s and eventually agreed to pay a fine, according to a company history. It settled an antitrust challenge in the 1970s for $35 million before the case reached the U.S. Supreme Court. The latter lawsuit helped prompt former Chief Executive George Weyerhaeuser to formulate a set of ethics policies and to create a committee to oversee corporate practices. The group, which includes executives and hourly employees, celebrated its 25th anniversary in 2002. The first pages of the company's annual report outline the company's core values of respect for customers and the community. Every employee goes through ethics training and has a copy of a 36-page booklet of ethics guidelines. The current lawsuit was filed by Ross Simmons, a longtime Weyerhaeuser rival in the alder industry who closed his Longview mill in 2001. The Siletz Indians, an Oregon tribe that was involved in a failed joint venture with Simmons, also joined the lawsuit as a plaintiff. They seek millions of dollars in damages and are asking that Weyerhaeuser be forced to pare back its role in the alder industry, which employs more than 6,000 people in Washington and Oregon. One of the plaintiff lawyers, Michael Haglund, formerly had a stake in a company that competed with Weyerhaeuser's alder business. For Weyerhaeuser, with global sales of more than $18.5 billion, alder is a small but important niche. A skinny, fast-growing tree, alder used to be scorned by loggers pursuing bigger softwood species such as fir, cedar and pine. "Most of the time, they didn't even bother to bring it out of the woods," said Paul Ehinger, an industry consultant based in Eugene, Ore. Beginning in the 1960s, a new generation of mills began to experiment with new techniques to turn alder into lumber. Today alder is considered a premium wood and can sell for more than six times the price of softwood lumber. "It's looked at as a premium cash crop now," said Dave Sweitzer, of the Washington Hardwoods Association. "It's a paradigm shift." Weyerhaeuser jumped into the industry in 1980 with the purchase of Northwest Hardwoods in Southwest Washington. It retained Arnold Curtis, the mill's president, to head a new hardwoods division, where he remained until retiring in 1997. During that period, the number of alder mills operating in the Northwest shrunk by two-thirds, to less than 15. The lawsuit alleges Curtis was involved in a deliberate long-term effort to try to grab control of the regional alder supply and drive rivals out of business. Weyerhaeuser denies the allegations, saying that instead the demise of the mills reflects broader consolidation that continues to sweep the forest-products industry. In depositions, several former Weyerhaeuser employees say Curtis wanted to bid for alder on the open market, hoping to force the price so high that rival mills couldn't afford to operate. As early as 1989, the company sometimes bought far more alder than it could use, according to a deposition by Cliff Chulos, who spent 12 years as a sales official for the hardwood division. Some of the alder logs sat around the mill so long that they were stained by rain, cutting their value. When company employees questioned the bidding strategy, Chulos said in his deposition, managers answered that it would eventually pay off. "The statement was made, well, if we pay more today, and somehow some of our competitors go away, we can recoup the cost because the price of logs will go down if there's less competition," Chulos said. Eugene Novak, a former Weyerhaeuser controller, said in his deposition that the aggressive bidding on logs heated up during a three-year period ending in 2000. He says he questioned that practice, noting that it was dramatically increasing the cost of raw materials. But he was told by his boss, controller Vicki McInnally, that the strategy was part of a long-term effort to hold up log prices, according to a summary of his deposition. During a tense 1997 meeting at Weyerhaeuser's Federal Way headquarters, the company threatened to cut off supply to Grant Wheeler, an Oregon customer, if he went ahead with plans to build his own alder mill to supplement what he bought from Weyerhaeuser, according to Wheeler's deposition. Executives gave him one week to decide, he alleges. They later backed away from the threat and continued to sell alder to Wheeler's firm. But Wheeler said he took the threat seriously, and opted to double the size of his mill so that he wouldn't be so dependent on Weyerhaeuser. Weyerhaeuser, during the trial, is expected to call to the witness stand its own long list of former and present corporate officials. These witnesses include numerous past and present executives of the hardwood division who will declare that there was no effort to drive up alder prices, and no threats made to Wheeler or other customers, according to a summary of witness statements. Ultimately, for the jury, it could end up to be a case of dueling witnesses — and whom to believe. Bradley Meacham: 206-515-5066 or at ; Hal Bernton: 206-464-2581 or Copyright © 2003 The Seattle Times Company |
Thread Tools | Search this Thread |
Display Modes | |
|
|
Similar Threads | ||||
Thread | Forum | |||
Groupon alleged savings - Wisteria | United Kingdom | |||
farmers market pricing | Gardening | |||
EPA Sued Over Children's Exposure to Pesticides | sci.agriculture | |||
Market Rasen Garden Festival | United Kingdom | |||
California sued over pesticide effects in 'pristine' Sierra | alt.forestry |